No matter what purpose your email is going to serve – business or personal, it’s imperative that it’s up to the mark each time. Here’s an E-Book consisting 17 quick rundown of email etiquette.
1.The Grammar Nazi!
Alright we live in the world of LMAO, LOL and OMG but we can never stress the fact that correct grammar is the most crucial part of an email. Avoid all such short hands when communicating through an email. However, for a little less formal emails, here are some acronyms that you can use.
When writing an email, use emoticons sparingly. In most emails, the one mostly accepted is the regular smiley face. ☺ While a lot of people consider them to be silly, an emoticon/s is your best bet to clarify the tone of your message and heighten its emotional clarity.
- Personalize the subject line with recipient’s first or last name. This increases open rates. An example: Amit, we are thrilled to share…
- Don’t repeat subject lines. Keep them fresh.
- Keep them short and crisp. You’ve got 3 seconds to grab the attention of the reader.
- Always A/B test your subject lines after an email marketing campaign.
- Use a personal email id ([email protected]) when sending emails. [email protected] is an absolute no, no! Who likes to talk to robot?
- Do not make false promises. Don’t trick your readers.
- If the reader has downloaded something from your website, always make it exclusive by having a subject line which says, “Your new E-book is inside!” or “Your guide awaits!” rather than a plain “Thank you for downloading!”
- Make readers take immediate action by adding an ‘urgent’ tone – “today only”, “24 hour giveaway”.
- Is the reader really benefiting from your email? Which one will you open?
- “Increase your open rates by 50% now” OR “How to increase open rates?”
- Timing is everything. Example: It’s Friday and you are just about to leave office. You get an email – “Happy Hours start at 5 Pm at XYZ! See you soon!” Now, how cool is that?
- Use numbers. They work.
4. Sentence case OR Title Case…the never ending debate?
- When you are reading an email, what if you see a few ridiculous spelling mistakes? A major turn off right? Similarly, when you are writing an email, correct spellings communicate what you are trying to write. When the reader has a handle on what you are trying to put forth, response time and chances of them communicating back amplify multi-fold.
- When you are trying to pool in a new client, make an instant impact with concise writing and correct spellings.
- Because the attention span of your reader is highly limited, if you make spelling errors in the content of the email, there are elevated odds that the reader will stop reading mid-way.
- Set goals – No matter what it is, a goal in mind makes the task easier to accomplish within the predetermined time isn’t it? What goals are you looking at when writing an email –Solving a problem? Product driven or content driven email? Clicks or social shares? Derive your KPIs and then create the content plan
- Rich content – The kind of content that goes in the email should list the benefits that the customer will get at the end and the kind of demographic you are writing to.
- Trustworthy – Your content should have a soul not just a bot! Your readers should know they can trust you else why will they invest their time in reading an email from you?
- Use data to your advantage – Personalize your emails with user-generated data. A great example of this is Quora. They send out weekly emails with details about what topics the particular subscriber has liked, questions/discussions they have been a part of and also topics that may interest them. This also means that no two subscribers receive the same email. This offers exclusivity and social proof offers trust.